Finding an SEO company can be hard work! The process of hiring an SEO vendor or consultant in a sea of spam and fake merits has to be exhausting for those who who does not have experience on the web and SEO world risking to not get a ROI keep paying and paying until you get completely lose all hope and money.  Here is some important tips that will help you build a clearer picture of SEO industry and find a professional company that that’s right for you and builds a long-term, trusting relationship.


Ignore Top SEO Lists And Directories

pw_annual_awards2011_seoThe SEO industry as a whole doesn’t make it any easier to find and authentic SEO company perpetuating a very real reputation management problem through pay-to-play “Best SEO Company” lists. There a many “Top SEO Companies” list and directories which you probably have seen on the web that claim to use different metrics to evaluate the performance and retention rates, but the truth is is just the made up words. Just to be listed there SEO companies pay thousands of dollars per month (the more they pay the higher their “rank”) which defeats the purpose of finding the real professional and affordable SEO company. Clients information, revenue, number of employees and other metrics are provided by SEO companies and can’t be fully verified by any of the “Top SEO Companies” listings. In addition not a single SEO agency appeared on more than one list and you’ve might never heard of most of them. Now, this doesn’t mean those firms don’t provide great service, but you need to be aware that most of them are practicing long term contracts, usually overpriced and does not guarantee the best deal or services.

What value do these lists provide when so many require paid inclusion or they are limited by the reach of their community and brand?




Beaware Of Backlinks Sellers

scam-artistIn the recent age of SEO after Google Panda and Penguin algorithms updates a standard backlink building will not work anymore and can actually harm your website’s ranking when done improperly. When you think you have settle yourself for a good SEO package with 1000′s backlinks a month for a good price think twice. Those links will come to your site from links farms, bad neighborhoods (adults and pharmacy websites build links there as well) or websites that Google consider as spam. So just creating backlinks for the sake of getting more traffic tactics will not work anymore.

SEO company can bring you the real value and clients only if it measure it’s work in ranking improvements in Google, internet marketing strategies, reputation management, leads generation and traffic growth.





Affordable But Not Cheap

psp-price-table1Are you just starting your business online and want to give an SEO a try to see how this work and what is all about? You found a website that rank top 10 for “SEO” keywords and want to buy a $50, $100 or $200 SEO package that promise you high ranking or tons of traffic? Well it might work if you want to optimize low competitive non commercialized keywords such as “learn how to play guitar”, but if you you know you services are very competitive (plumbers, tree services, e-commerce, flower shops, financial services, real estate and etc.) you need to understand that you will compete with websites and businesses that have thousands dollars in monthly budgets for their own internet marketing campaigns. To outrank them and be on the first page you need have ready to spend at least $600/month on your 3-5 keywords campaign for about a 4-5 months where you first customers will start buying your products or offering services which will payoff in full your spendings on the SEO campaign. The bigger the businesses margin and projected revenue the more competitors you will have to outrank and the higher budget will be. The most expensive markets are financial, medical, real estate, law, dental, e-commerce where price can start from $1000/month.




Timeline Is Important

Buell-search-trafficOnce you get more informations and proposals from SEO companies you would like to work with, pay attention to proposed timeline to reach first page (top 10) rankings.  No one can give you ranking guarantees as it is impossible to control organic SERP (search engine results pages) as Google always updates it ranking algorithms that prevent website from fast rankings improvements. If SEO company is telling you that “We guarantee that you will be on top 10 in 1 month (or 2 months)” that is a scam. There only 2 ways you can reach top 10 that fast: Black Hat SEO or Pay Per Click and in both ways you will get temporarily results and will pay a lot of money risking blacklist your website. As per our experience the safest period to reach top 10 in organic results is around 3-6 months and depends on many factors like quality of your website, current ranking, previous SEO activities, level of competitiveness in your business and etc.

The most important factor is to get an estimate for your website to rank top 10 (first page). Be aware that most of the companies use terms “most of our clients website rank within 6 months”, “your traffic will increase after 1 month”, “it can take of up to 8 months” and etc. which will mean you might end up paying year after year without seeing any results without complementary services or discounts. If your website used authentic SEO optimization before it would take 3-5 months to reach top 10, and 5-8 month if your website uses Black Hat SEO, has been penalized by Google or does not fit to Google Webmaster Guidelines. If SEO company refuses to explain what will happen after 6-8 months if you website will not rank or offer free of charge services, know that your money goes down the drain.


Organic VS Pay Per Click VS Google Maps


Make sure you understand the difference between Internet Marketing services and know what type of services company is offering. Some companies offering SEO services that appears to be just Pay Per Click ads in Google which can be very expensive and ineffective is setup improperly. Some type “SEO services” will only help you to add your  Get full specification on type of services before the purchase via emails, phone calls or proposal.





Do Not Fall For Google Partner and Adwords Badges Right Away


The truth is that Google do not partner with any company for organic SEO services and Google Maps optimization. All search engine algorithms are not available to anyone and noone can affect the way google index, evaluate and rank websites. The Adwords and Google partner badges only means that SEO company has a specialist who has been trained and have experience on Google Adwords (which is nothing to do with organic SEO) and can help you setup and manage Pay Per Click campaign. Google Adwords is free for everyone to register and run your ads as long as you have budget for advertising..

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